A subtle overview: highlight that Sweety engaged with communities, trade partners, and cultural platforms, creating shared moments throughout the year.
2025 was a defining year for Sweety by MR Group. Beyond numbers and expansion, our focus remained on strengthening General Trade relationships, maintaining consistent market presence, and actively engaging with the communities that support our brand every day.
Throughout the year, our focus was clear. We visited markets, met shop owners, interacted with customers and created experiences that people could remember. From retail events across cities to large exhibitions, community activities, and digital platforms who chose us every day.
At the same time, we also believe that a strong brand is nurtured not just in the marketplace but within the communities we touch. Whether it was through sampling drives, cultural activities, participation in Trade Fair ( India International Trade Fair ), or national media outreach, every initiative aimed to enhance accessibility, awareness, and trust.
Let’s take a look at how Sweety by MR Group made an impact this year across general trade, on-ground activities, digital platform, and community engagement, all while keeping our partners at the heart of everything we do.
Strengthening the General Trade Network Across India
Local shops have always been the heart and soul of Sweety by MR Group. In 2025, we spent more time on the ground visiting markets and meeting shop owners, and supporting the people who bring Sweety to customers every day. We organised a series of retail activation events across various cities, specifically tailored for retailers, wholesalers, sub-distributors, and distributors. These gatherings helped build stronger relationships, a clearer understanding, and trust between Sweety and its trade partners.
One of the standout moments from these initiatives was the LLC, where we celebrated winners by presenting awards through our distributors. This not only fostered a sense of recognition but also sparked motivation within the trade ecosystem. Acknowledging achievements at the grassroots level builds trust and nurtures long-lasting partnerships.
Throughout the cities, our teams collaborated closely with channel partners to enhance product visibility, ensure availability, and grasp regional demand patterns. These city-specific initiatives allowed us to strengthen relationships and expand our reach thoughtfully and organically.
By consistently engaging with our trade network, Sweety reaffirmed its commitment to growing together, where success is shared, and progress is a collective journey.
On-Ground Market Activities & Sampling Drives
One of the standout moments was the buzz around the Mathura market, where we really put the spotlight on Sweety Crunch with some live sampling. Shoppers had the chance to taste the product, feel its delightful crunch and freshness, and instantly connect with the brand.
In addition to the sampling, our teams hit the ground running with market visits to gather retailer feedback, observe consumer interactions, and identify new growth opportunities. The lively dhol activities added an extra layer of excitement, drawing in crowds and making the whole experience unforgettable.
These efforts help us in many rel ways:
- Most people got the chance to try our product
- We heard honest feedback directly from customers
- Shop owners felt confident in selling Sweety products
- Sweety became more visible and familiar in local markets
Such activities reflect Sweety’s belief that real connections are built on the ground, where products meet people and brands earn trust through experience.
Digital Engagement & Social Media Initiatives
In our ever-connected world, digital engagement is more important than ever. This year, Sweety by MR Group kicked off the Sweety ka Sweet Uphaar Lucky Draw Scheme on social media, and the response was nothing short of amazing. Over 250 winners walked away with fantastic rewards! What really set this initiative apart was that the winners included not just consumers, but also trade partners and members of the supply chain. This approach helped to strengthen internal relationships and lift morale throughout the network.
The campaign delivered strong results:
- Increased engagement with the brand on social media
- Motivated trade partners to actively take part
- Created excitement and built a positive image for the brand
By blending digital platforms with trade-focused initiatives, Sweety made sure that every stakeholder felt included and appreciated.
Engaging Communities Through Culture & Shared Experiences
In 2025, Sweety by MR Group was present across a range of community and cultural settings, including interaction at SHEOWS Elderly Care and MIMA community centres. These moments allowed the brand to be part of everyday social spaces where people come together and spend time.
The same sense of togetherness extended into festive environments through Pandal activities, where Sweety set up a stall for sampling and sales. These familiar, celebratory settings offered people an opportunity to engage, share experiences, and enjoy the brand as part of community gatherings.
Across both settings, Sweety’s presence remained rooted in participation and shared moments, reflecting its association with spaces that bring people together.
Association with Filmfare
Sweety Mouth Freshener was associated with Filmfare as a Co-Powered by Sponsor, marking its presence at one of India’s most prestigious entertainment platforms. The scale and grandeur of the event place the brand alongside celebrated personalities from the film industry, creating a distinctive moment of national exposure.
This association resulted in the brand being featured within a high-visibility entertainment environment, reaching audiences across television and OTT platforms. The experience positioned Sweety within a larger cultural spotlight, extending its recognition beyond conventional spaces.
Trade Shows & Exhibitions: Expanding Reach & Opportunities
Participation in trade shows has been crucial for grasping market demand and spotting growth opportunities. At ET Food XP, Sweety gathered a wealth of inquiries about distributorship, market reach, and demand from various states and cities.
These insights were instrumental in pinpointing areas where product availability could be enhanced. Likewise, at the IITF (India International Trade Fair), Sweety established a dedicated stall that emphasised:
- Product sampling
- Sales
- Awareness of availability
- Distributor and trade inquiries
These exhibitions served as dynamic platforms for networking, generating leads, and building the brand, allowing Sweety to gain a clearer picture of market trends and strategise for future growth.
Engagement with Trade Partners
Understanding the challenges that trade partners face is crucial. When the government rolled out a GST-related scheme, Sweety by MR Group made sure to pass on the benefits in a responsible way.
We increased the number of packets and pouches available at the same price, allowing both trade partners and consumers to enjoy the advantages without feeling any financial strain. This move not only built trust but also showcased Sweety’s dedication to fostering long-term partnerships.
Way Forward
As the year comes to a close, Sweety by MR Group looks back with gratitude towards distributors, wholesalers, retailers, trade partners, and communities who made this journey meaningful.
Every activity, whether on-ground, digital, community-driven, or trade-focused, was guided by one mindset: grow together, responsibly and consistently.
Moving forward, Sweety remains committed to strengthening its general trade network, increasing market presence, supporting partners, and creating value-driven initiatives that benefit all stakeholders.
The journey continues with stronger bonds, clearer vision, and renewed energy for the year ahead.
