The 70th Hyundai Filmfare Awards 2025, in collaboration with Gujarat Tourism, was more than just a night to honour cinema; it was a dazzling celebration where freshness, glamour, and captivating stories came together in perfect harmony. This year, Sweety Mouth Fresheners proudly co-powered India’s most esteemed cinematic event, ensuring that every moment was sweeter, brighter, and truly unforgettable.
Held on October 11, 2025, at the EKA Arena in Ahmedabad, the iconic night brought together the biggest stars, spectacular performances, and heartfelt tributes in a landmark edition that celebrated exceptional talent and excellence in Hindi cinema. From Shah Rukh Khan and Kajol to Alia Bhatt, Abhishek Bachchan, Kiran Rao, and Zeenat Aman, the evening was filled with creativity, nostalgia, and emotion.
Yet, beyond the iconic Black Lady trophies and star-studded acts, there was an undeniable essence in the air, the refreshing “Sweety” touch that lingered throughout the evening.
A Red Carpet Experience Brimming with Freshness
As soon as guests stepped onto the red carpet, they were welcomed by an atmosphere brimming with elegance and excitement. The signature colours and visuals of Sweety Mouth Fresheners added a delightful pop to the decor, perfectly harmonising with the Filmfare vibe of celebration and connection.
The Filmfare x Sweety booth quickly transformed into a vibrant hub filled with laughter, photos, and lively conversations. In this place, stars took a moment to share smiles and create memories that truly captured the joyful spirit of the evening.
From Jackie Shroff’s effortless charisma and Ravi Kishan’s infectious enthusiasm to Pratibha Ranta’s grace, Bosco-Caesar’s energy, Sunny Singh’s charm, and appearances by Karan Singh Grover, Anu Malik, and Poonam Dhillon, each star brought their own flavour to the moment. Their smiles, their stories, their laughter, every interaction reflected exactly what Sweety stands for: celebrating joy in its simplest, sweetest form.
When Bollywood’s Biggest Names Reflected Sweety’s Spirit
Throughout the evening, the stars truly captured the heart and soul of Sweety Mouth Fresheners, warmth, charm, and a sense of connection.
Take Shah Rukh Khan, for instance. The ever-dashing gentleman helped young actor Nitanshi Goel make her way up to the stage, a gesture that beautifully echoed Sweety’s motto, “mithaas jo apno ko kareeb laaye.” Then there was host Maniesh Paul, whose communicable smile kept the audience engaged and the energy buzzing, a perfect reflection of Sweety’s vibrant personality.
Even the on-stage introductions by Karan Johar and Maniesh Paul, which highlighted Sweety as the Co-Powered By Sponsor, turned into proud, unforgettable moments for the brand, the kind that truly mark a milestone in any brand’s journey.
Behind the Scenes: A Story of Connection and Character
Every partnership has its defining moments, and for Sweety Mouth Fresheners, Filmfare 2025 was more than just a sponsorship; it was an experience to remember.
As Mr Luv Kumar Bansal, Managing Director of Sweety by MR Group, shared during an exclusive chat with Radio Mirchi from the red carpet,
Filmfare is all about glamour and connection, and Sweety Mouth Fresheners brings that same feeling into everyday life. Nobody enjoys them alone; they’re meant to be shared with those around you, and that’s where real connection starts.
This sentiment echoed throughout the evening from backstage conversations to the smiles at the afterparty, showing that freshness is more than just a flavour, it’s a feeling.
The Freshest face, the sweetest smile
In the cinematic world, freshness can take many forms, whether it’s a debut performance, a new voice, or even a simple gesture.
When asked who he thought was the “Most Refreshing Face of Bollywood, “Mr Bansal chose Lakshay from Kill, a young star who brought “raw, honest, and refreshing energy” to the big screen.
And as for the “Sweetest Smile Award”? The answer was unanimous: Maniesh Paul, whose vibrant energy and warmth mirrored the positivity that Sweety Mouth Fresheners embodies.
The Sweety Philosophy: Freshness with a Heart
For Sweety by MR Group, teaming up with the Filmfare Awards was more than just a chance to boost their brand; it was about weaving their philosophy into the vibrant tapestry of Indian cinema.
As Mr Luv Kumar Bansal put it,
“Sweety’s signature freshness comes from our handpicked ingredients, every variant is crafted with care, grace, and nostalgia. Just like SRK’s timeless romance, our Gulab Mouth Freshener adds a sprinkling of elegance and emotion to everyday life.”
That’s what made this partnership shine, both Sweety and Filmfare cherish the connection, nostalgia, and that timeless charm, each in their own special way.
Moments That Stay Forever
Among the many unforgettable moments, one that truly touched the brand’s heart was when Shah Rukh Khan invited Mr. Luv Kumar Bansal on stage to present an award, a surreal experience that perfectly captured how far the brand has come.
From its humble beginnings to its current standing alongside India’s biggest stars, Sweety Mouth Fresheners has demonstrated that when freshness meets authenticity, the sky’s the limit.
From Red Carpet to Retail: The Journey Continues
As a light dimmed and a celebration wrapped up, one thing was crystal clear: Sweety Mouth Fresheners has woven itself into the fabric of India’s pop culture.
Whether it’s in the hands of a celebrity on the red carpet or shared among family after a delicious meal, Sweety continues to bring people together with a sweet and refreshing thread that connects millions of smiles across India.
Final Words
The 70th Hyundai Filmfare Awards 2025 was more than just a celebration of cinema- it was a heartfelt tribute to India’s passion for connection, storytelling, and innovation.
For Sweety Mouth Fresheners, stepping onto that stage represented more than just a sponsorship – it was a significant moment filled with emotion, pride, and enthusiasm.
As Mr. Luv Kumar Bansal, Managing Director of Sweety Mouth Fresheners, eloquently expressed,
“From the red carpet to the retail shelves, every person who contributed to Sweety’s success is part of this journey. Together, we’ll continue to grow, shine, and share sweetness, one delightful moment at a time.”
Sweety Mouth Freshener – Mithaas Jo Apno Ko Kareeb Laye.
